CHALLENGE
CHALLENGE
Increase foot traffic for the museum facing COVID economic impact. Considering scenario, create a Loyalty Program and Retargeting Campaign to drive leads to sign up for memberships.
HOW I DID
A SEO, SEM and Social Media campaign created to drive leads and get 1.000 people to sign up for Enthusiast membership between Q1 and Q2 as our primary objective.
STEPS
The Results
Lead Score System Creation
Loyalty Program with exclusive and distinct benefit for both audiences
Exclusive Landing page for sign up forms
Email and SMS messages as part of Retargeting Campaign
The Solution
At the first stage of the Conversion Funnel a Digital Channel Mix and Brand Awareness Campaign through organic search and Instagram was created to gather leads.
My Role
Created specific keywords for every step of the Keyword Conversion Funnel.
Takeaways
Create a seamless funnel to get more patrons
Have more money to fund future projects and give back to shareholders
Scale back paid search ads budget and redirect to YouTube Ads
INGRID TAFURO 