Non Profit Creation and SEO Ideation

The Challenge

Create a non profit organization committed to solve one of the most struggling hurdles for homeless: find a job, go back to previous career path, learn a new skill, look neat and polished to reinsert themselves in job market.

As part of Digital Marketing assignments, we elaborated strategies to grow organic visits, volunteer sign ups, donations and employee partnership sign ups as our KPI’s and business objectives.

What we did

  • Branding
  • Personas
  • Market Analysis
  • Competitive Analysis
  • Audience Analysis
  • Marketing Plan
  • Business Objectives and KPI’S
  • Conversion Funnel Strategy
  • Social Media Strategy
  • SEO (sitemap, robot.txt, internal links, metadata)
  • ON and OFF page SEO

My role

  • Branding
  • Market Analysis
  • Keyword Research
  • SEO Content
  • Headlines and blog post creation
  • SEO (sitemap, robot.txt, internal links, metadata)

The results

A Second Chance Foundation engaged to help people scape homeless offering job mentoring, clothing, mock interviews. A strong content strategy for organic search and social media posts based on search intent of homeless loved ones that seek for their help.

Takeaways

Flyers would be another option to target our primary audience of homeless besides non profit partners and homeless family members looking for support.