PROJECTS

Projects concluded in Digital Marketing Bootcamp at University of Texas Austin McComb School of Business.

Non profit organization committed in help homeless to get reinsert in job market offering support in job referral, job mentoring, clothing and mock interviews. Take a look how a brand was built from scratch!

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My role

  • Market Analysis
  • Branding
    Keyword Research
  • SEO metadata

Problem to be solved

  • 9.138 individuals experiencing homelessness in Texas
  • 54% unsheltered in 2020
  • 1.4 MI job lost in Texas

Concept and Technology

  • Create an organization that help homeless to reinsert in job market
  • Website creation in WP
  • Keyword planner in Google Ads
  • Canva
  • Adobe Photo
  • Yost SEO

LACMA – Los Angeles County Museum of Art.

Loyalty Program Creation, Keyword Conversion Funnel Strategy, SEO and SEM Strategy, Lead Score System.

How I created a Conversion Funnel Strategy to bring 1k new leads between Q1 and Q2

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My role

  • SEM Strategy
  • Keyword Research
  • Ad Creation

Problem to be solved

  • how to re-package art offerings
  • Increase visitors

Concept and Technology

  • Google Analytics
  • Google Ads
  • SMS text for CRM
  • Landing Page Creation in WP
  • Sign up forms